Local online jobs search firm, Niko Job has cut a niche by connecting youths to web-based consultancy contracts.
The site links its users, mainly freelancers, to consultancy jobs such as web design, video or audio transcription, translation and writing or editing articles.
It claims to have registered more than 40,000 Kenyans seeking consultancy work mainly from the US.
The average earnings one can make in a month range between Sh10,800 ($120) to Sh270,000 ($3,000) depending on the nature of work undertaken.
Rockefeller Foundation has partnered with an entertainment firm, Homeboyz Foundation to launch the online portal.
The project is part of Rockefeller Foundation’s Digital Jobs Africa initiative targeting one million people in six African countries.
Under the partnership, Homeboyz Foundation has started digital campaigns targeting hundreds of thousands of young people in Kenya.
The campaigns, among other things, showcase testimonials of entrepreneurs who are earning an income from online work and are aimed at inspiring others to also take up such jobs.
Mamadou Biteye, managing director of the Rockefeller Foundation’s Africa Regional Office, said in an interview Tuesday that the initiative is different from what online job listings firms such as BrighterMonday offer in that the kind of jobs are mainly consultancy-based and mostly technical in nature.
“This project is aimed at ensuring that young people on the continent are aware of the opportunity presented by online work and develop the skills to successfully access online jobs for income generation, skills development and increased digital work experience,” Mr Biteye said.
The initiative has been made possible through a collaboration between Rockefeller Foundation and Elance-oDesk, an online firm that links freelancers with companies that have short-term consultancy jobs.
“This work can include any type of skill that can be done via a computer, such as web research, social marketing, programming, writing, translation and design,” Mr Biteye said.
The online work sector has experienced phenomenal growth over the past several years and by one estimate could reach $16 billion by 2020 and by another estimate expand to $46 billion.